Instapage Review: Is Instapage the best Landing page builder?

Instapage Review: Is Instapage the best Landing page builder?





Platform Versatility




Value For Money


Customer Support



  • Ease of Use
  • Small Learning Curve
  • Great Features
  • Excellent Personalization


  • Integration could be a little better

Instapage Review

One of the greatest pain of a budding Internet entrepreneur’s life is optimizing an effective Landing Page. I mean it’s easy to build one, but how effective is it going to be. You never know till you look at data and stats.

Well, Instapage claims to increase your conversion by up to 400% by personalizing landing pages in the most effective way.

In the review below, we shall see how effective Instapage actually is.

So what does Instapage do? Let us take a look at its considerable feature set.

Lead Generation

Instapage is known for having some truly amazing lead capture page building capability. Their page builder is extremely versatile and has all available features required to deliver a truly effective lead generating page. There are a variety of campaign-specific templates that you can choose from,

instapage review

Whether it’s for getting signups, sales, or downloads, the Instapage lead generation tool will allow you to connect the dots between ad campaigns and lead nurturing.

Instapage allows you to create different types of forms, including multistep forms.

Creating a form with Instantpage Form Builder very easy.

Just click on the “Form” button while customizing your landing page in the dashboard and the form comes up. Then you can customize it as you require.


Multistep forms are probably the way to go as it simply breaks down what is potentially a long process for form filling into smaller processes, thus making the process less tedious. This makes collecting important information easier for prospects.

In addition to this, Instapage has a variety of tools which make building effective landing pages a breeze,

Drag & Drop Builder- A truly drag and drop option here. You can easily add individual elements, exactly where you want them.

Widgets- Instapage allows you to add many widgets like CTA buttons, Countdowns, etc. You can also add Google Analytics, Facebook pixel, and Google Tag manager just by adding your ID.

Ready Templates- Quite a large number of readymade templates are available. You have templates for all kinds of uses – everything from lead generation, eBook’s, webinars, events, apps, click through CTAs, etc.

You can also easily import landing page templates yourself which you can, later on, modify for your own use.

Stock Imagery- Bigstock Images are available.

Reporting-Heatmaps, A/B testing, Google Tag Manager, and more.

Instablocks- Instapage allows you to save specific landing page sections to reuse across designs. They provide a great way for customers to avoid creating duplicate content and focus more on creating newer content, making the overall process of marketing and advertising way faster and simpler.

AMP Support-Allows access to googles AMP protocol

PPC compatibility- Instapage allows you to add your landing pages to ad groups.

A/B Testing- Instapage allows you to test the effectiveness of your landing pages, thus allowing you to use the best version for maximum conversions.

Heatmaps- A very useful representation to test the effectiveness of your landing page layout. A heatmap will allow you to check how far customers have scrolled on your page and where they dropped off.

These are some of the feature sets and when effectively used, these can really help anyone actually achieve massive conversions.


There is a wide range of integrations supported by Instapage and a lot are being added every other day.

Below are some of the applications that Instapage integrates with,

  • Email marketing and marketing automation software (HubSpot, MailChimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, ActiveCampaign, Autopilot).
  • CRM– integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, ActiveCampaign).
  • Webinar (GoToWebinar)
  • Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)
  • Platforms (WordPress and Drupal)
  • Social media (Facebook)
  • Workflow (Zapier)

Moreover, Instapage allows you to publish to an unlimited number of Domains. Other Landing page builders will generally not allow that or will charge extra for the feature.

Instapage Support

The Instapage support team is available 24/7. There is chat and email support available at all times and there is a fairly comprehensive knowledge base that covers most questions customers may have. Enterprise customers also have access to telephonic support.

How much does Instapage cost?

instapage review

Instapage has 2 plans. The Business plan is the low end here with a monthly charge of $149 (Billed annually-$199 if billed monthly)

The Enterprise plan pricing is based on your precise requirements and needs and features guaranteed up-time, AMP pages, Telephonic support and a plethora of other features.


Instapage is a solid Page Builder & lead generator Tool. It’s easy to use, has a ton of features and if used correctly can indeed increase your conversions exponentially. We heartily recommend Instapage, although we would request you to take a look at its knowledgebase first to optimize your efforts and ensure maximum output.

Click here for your Instapage Trial

Check out our other Reviews below,

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