GETRESPONSE REVIEW (2020) —PROS AND CONS OF A MAJOR EMAIL MARKETING & AUTOMATION SOLUTION

GETRESPONSE REVIEW (2020) —PROS AND CONS OF A MAJOR EMAIL MARKETING & AUTOMATION SOLUTION

Getresponse

9.2

Usability

9.0/10

Email Marketing

9.5/10

Automation

9.5/10

Value For Money

9.0/10

Customer Support

9.0/10

Pros

  • Excellent value for money
  • Inbuilt Webinar Functionality
  • Integrated CRM
  • Comprehensive Split testing
  • Good List Segmentation

Cons

  • Data Capture Forms not responsive
  • No 2 factor Authentication

What is Getresponse? How does it Work?

  • What exactly is Getresponse?
  • Does it have all the functionality I require for my email marketing campaigns?
  • What about the pricing?
  • How does it compare with other email marketing solutions, like Aweber and Mailchimp?
  • What other functionality does it bring to the table?
  • Is it easy to use?

Well then read on and get all the answers you need.

What is Getresponse?

Getresponse is an email marketing app that allows you to:

  • create a mailing list and capture data and leads onto it
  • create newsletters that can be sent to the subscribers
  • automate your emails to subscribers via the use of ‘autoresponders’
  • View and analyze statistics related to your email marketing campaigns.

However, Getresponse has added a variety of features that converts it from an email service to an All-Rounder marketing solution.

In addition to email marketing, it allows webinar hosting, landing pages, automated funnels and some aspects of a CRM software.

Getresponse has been in business since 1998; and, according to the company, 350,000 individuals and businesses use the platform for their email marketing, a number which is growing.

Getresponse pricing plans

There are four Getresponse plans:

  • Basic — starting at $15 per month to send an unlimited number of emails to up to 1,000 subscribers
  • Plus — starting at $49 per month for up to 1,000 subscribers
  • Professional — starting at $99 per month for up to 1,000 subscribers
  • Enterprise — starting at $1,199 per month for lists exceeding 100,000

getresponse pricing

As you add more subscribers to your list, the costs increase. At the top end of the scale, you can expect to pay $450, $499 or $580 per month respectively to host a list with 100,000 subscribers in it on the ‘Basic’, ‘Plus’ and ‘Professional’ plans.

With regard to the “Enterprise” plan, exact pricing depends on requirements and list size — if you’re interested in the “Enterprise” plan, you will need to ask Getresponse for a custom quote.

Significant discounts are available if paid upfront for 12 or 24 months of service (18% and 30% respectively).

Key differences between plans

All the Plans focus on Email marketing and the basic features associated with it. These feature sets are,

  • the ability to import, grow and host a mailing list
  • a selection of themes to use for your newsletters
  • autoresponder Function
  • responsive email designs
  • A/B (split testing)
  • in-depth reporting
  • RSS / blog to-email functionality
  • comprehensive categorization options
  • social sharing tools

There are a number of differences between the ‘Basic’, ‘Plus” and ‘Professional’ plans but the key ones are below (we discuss them all in-depth later on in the review):

  • Automation builderGetresponse’s standout feature, the automation builder (which allows you to build complex autoresponder sequences based on user behavior) is available on the ‘Plus’ plan or higher (you can create 5 automation on the plus plan; unlimited on the other plans).
  • Autofunnel — Getresponse’s tools and templates for building automated sales funnels becomes available on the ‘Plus’ plan (limited to 5 funnels)
  • CRM Getresponse provides a basic CRM tool on the ‘Plus’ plan or higher
  • Webinars — this functionality is not available at all on the ‘Basic’ plan and the number of webinar attendees is capped for the ‘Plus’, ‘Professional’ and ‘Enterprise’ plans at 100, 300 and 500 respectively
  • Users — you can only have one user account on the ‘Basic’ plan; but you get 3 on ‘Plus’, 5 on ‘Professional’ and 10 on ‘Enterprise’.
  • E-commerce – you can only avail of the full set of Getresponse e-commerce tools (which allow you to sell products) if you are on a ‘Plus’ plan or higher.

Pricing comparison between competitors?

If you are happy to use one of the entry-level ‘Basic’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your database.

At the smaller database end of things, Getresponse’s pricing is fairly competitive — you can host a database containing up to 1,000 email addresses for $15 a month with Getresponse, compared to $29 per month on Aweber and Campaign Monitor. The pricing for Mailchimp’s broadly comparable ‘Standard’ plan is $14.99 per month, which puts it in the same range as Getresponse.

As you go up the pricing ladder, Getresponse is competitively priced. If you have a mailing list containing around 9,000 and 10,000 records that you wish to send an unlimited number of emails per month to, you’ll find that hosting it on the ‘Basic’ Getresponse plan costs about $65/month.

This works out:

  • $4 per month cheaper than Aweber
  • $10 per month cheaper than Mailchimp
  • $24 per month cheaper than Campaign Monitor

(The above figures all use entry-level plans by comparison).

The only well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses. However, the functionality provided by this solution is not even close to that provided by the other platforms mentioned above.

Some other things to be aware of on the competitor pricing front:

  • Some competing providers — notably Mailchimp — offers free accounts for users with a small number of records (but these do not offer the full range of features that you get on a paid plan).
  • Some solutions (Mailchimp again being a prime example) charge you to host both subscribed and unsubscribed contacts, which can become a significant hidden cost. Getresponse only charges you for your active subscribers.
  • If you are prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts with Getresponse that other competitors don’t yet provide.

So Getresponse is pretty competitive in the pricing department. But what about features?

Core Getresponse features

By comparison with other email marketing tools, Getresponse’s feature set is one of the most comprehensive available.

Not only does Getresponse provide all the key stuff you’d expect from an email marketing platform — list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding its feature set to the point where has morphed into an all-in-one marketing and e-commerce solution.

The question is whether all this makes the product a jack of all trades and master of none — so let’s drill down into its key features to find out.

Autoresponders

Autoresponders are e-newsletters that are sent to your subscribers at intervals scheduled by you — you can set them up so that immediately after somebody signs up to your mailing list, they receive a welcome message from your business; a few days later they could receive a discount offer for some of your products or services; two weeks later they could receive an encouragement to follow you on social media. And so on.

Getresponse’s autoresponder functionality is a key selling point, the product provides some of the most comprehensive autoresponder functionality available anywhere.

The messages can be triggered either as per a schedule or following certain actions taken by the user, for example:

  • Opens Emails
  • Clicks on Links
  • subscriptions to particular lists
  • changes in contact preferences
  • completed transactions / goals
  • birthdays/ Specific Dates
  • changes in user data

Marketing automation features

getresponse review

Recently Getresponse launched a new version of their new autoresponder functionality, called ‘Marketing Automation.’

This allows you to create automation workflows using an advanced drag and drop builder, you basically set up an ‘automation flowchart’ or a macro that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link, etc.

This kind of functionality goes considerably beyond what’s traditionally been on offer from autoresponders and allows you to create a user journey that can be customized comprehensively.

For a quick overview, I’d suggest taking a look at Getresponse’s video overview for Marketing Automation, below.

video

This functionality is available on the ‘Plus’ plan or higher.

Getresponse generic newsletter templates

The situation with regard to templates in Getresponse is undergoing a transformation.

This is because a new version of the Getresponse email creator is currently being rolled out and tested, and now there are two sets of templates available, one for the old email creator and one for a new, ‘BETA’ version.

The new templates are so much better than the old ones and comparable to the best ones out there.

However, there are far fewer of them to choose from, and you can currently only use them for standard mail outs i.e., you can’t currently use one of the new templates in an autoresponder cycle or automation workflow.

I’ve been told by Getresponse that this situation should be rectified within a few weeks — the sooner the better, really.

As for the ‘old’ templates, there is a big range of them available — over 500, available in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point for a template and edit it into something that fits your requirements.

The templates are also tweakable — you can change fonts, layouts and imagery easily enough using the controls provided, and of course, there is nothing to stop you simply designing your own HTML email template and importing the code for it.

templates

Responsive email designs

Getresponse is better than most similar products when it comes to displaying a responsive preview of your newsletter as you have an option for the ‘mobile preview’ button to get an instant understanding of what your email looks like on a smartphone. Also, you can get the same in both portrait and landscape modes.

However, it’s not all good news when it comes to template behavior on mobiles: some of Getresponse’s ‘old’ templates are currently not displaying perfectly in the Gmail mobile app (both Android and iOS). In some cases, a non-responsive version is being shown, and in others, thumbnails are not displaying correctly.

This problem is fixed by the new email creator and its set of templates, but as stated, you can only currently use this to send standard newsletters.

As mentioned above, however, you should be able to use the new version of the email creator in a few weeks’ time, so this is a problem that will be rectified very soon.

Analytics & Reporting

Getresponse offers a great range of analytics and reporting options. You get all the basics, open rate, click-through, unsubscribe rates and so on, but in addition to that, there are some very cool reporting features that are worth a particular mention, namely:

  • ‘one-click segmentation’: the option to identify people who did not engage with a newsletter you sent and put them in a segment of subscribers which you can then email again with a different version of the newsletter
  • ‘metrics over time’: you can find out exactly when most of your subscribers take action on your emails, and time your future mailouts based on this Perfect time for mailing.
  • ’email ROI’: by adding some tracking code to your post-sales page on your site, you can find out how effectively (or not!) your email campaigns are driving sales, and work out your return on investment in email marketing.
  • per-user information, you can click on one of your subscribers and see where they signed up from, where they’re located and which emails they’ve opened in the past.
  • newsletter performance comparison — you can compare the performance of two newsletters side-by-side really easily.

Mailchimp and Aweber offer some similar reporting functionality, particularly around sales tracking, but Getresponse’s reporting tool is definitely one of most fully-featured.

Web fonts Support in Getresponse

As of now, only the usual ‘web-safe fonts’ (Arial, Times New Roman, Georgia, Trebuchet, etc.) can be used in Getresponse’s ‘old’ templates. This leads to emails displaying more consistently across email programs but can result in newsletters looking, simply speaking, Boring.

The good news, however, is that the new Getresponse email creator allows you to make extensive use of web fonts, a wide selection of Google Fonts can be used in your newsletters, simply more than any competing tool I’ve tested to date.

This wide selection of web fonts is great, because, given the prevalence of Google fonts in corporate branding these days, it will allow many users to create newsletters that match their brand very closely.

A/B or Split testing

Another Getresponse feature that makes it stand out is its A/B testing (split-testing functionality).

It’s more comprehensive than that provided by several competitors because it allows you to split test up to 5 different messages against each other (using subject header, from field, content and send time as variables).

By contrast,

  • Campaign Monitor allows you to test 2 messages against each other
  • Mailchimp allows split testing of 3 messages (on its cheaper plan — more are available on the ‘Premium’ feature, but this is an eye-wateringly expensive option, starting at $299 per month to host 500 records)
  • Aweber allows you to split-test 3
  • Mad Mimi doesn’t provide split testing.

The only negative thing I’d say about split testing in Getresponse is that it’s a bit hard to find this functionality, you have to look for a small and easily-missed ‘distribution settings’ link when you’re creating a newsletter.

Getresponse Landing page creator Review

Online advertising campaigns that make use of landing pages will usually generate far more leads if, rather than simply directing people to a website, they point users to specialized pages containing clear information and a smartly designed Lead Capture form.

Getresponse offers something very useful in this regard than many of its competitors don’t: a mobile-friendly landing page creator.

Not only can it be used to build squeeze pages, but you can do split testing of these pages against each other in real-time, and roll out the best performing one.

Products like Campaign Monitor and Aweber require you to make use of a third-party landing page creating tools like Unbounce or Instapage to attain this sort of functionality; Mailchimp recently introduced some landing page functionality, but it is simply speaking not yet advanced enough.

Inbuilt Webinars

Getresponse recently introduced the ability to host webinars on the platform.

Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under the same roof is extremely appealing.

The pricing is also very competitive too by comparison to established webinar solutions. For example, one of the leading webinar services, Gotowebinar, charges $89 per month to host webinars with up to 100 attendees. You can do much more at $49 with Getresponse.

With regard to attendee limits, the Getresponse ‘Plus’ plan allows you to host a webinar with up to 100 participants; the ‘Professional’ plan’s cap is 300, and the ‘Enterprise’ cap is 500.

You can also buy webinars functionality as an add-on for the ‘Basic’ plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. However, Getresponse has stated that if you live in the North Americas, this functionality ‘may not’ be available.

It’s also unclear what your options are if you need to host webinars involving more than 500 participants. Probably get a custom quote from Getresponse.

A couple of Getresponse webinar features worth flagging up as being particularly useful are:

  • the fact that your attendees don’t need to install any software to attend the webinars
  • one-click record of your webinars
  • screen sharing functionality
  • Free online storage for playback files.

Ultimately, webinar functionality is potentially a very useful feature to have sitting in your marketing arsenal and its inclusion as a feature gives Getresponse an edge over its key competitors, particularly when you consider that you can link it to a built-in CRM tool.

Getresponse CRM

One of the most frustrating aspects of using many well-known CRM tools is the need to export data to CSV and back into your email marketing tool in order to do mailouts or vice versa.

So Getresponse recently Introduced a new CRM feature into their plans to streamline this and get rid of all the data import-export malarkey.

Their CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases, etc.) or trigger autoresponders based on the addition of a new contact to a pipeline stage.

An example of how you could use this functionality would be as follows:

  • You can add a contact to a particular stage on a sales pipeline based on the page of your site that they completed a form on;
  • you could then send them an automated email tailored to that pipeline stage a few days later;
  • Based on their action with regard to that email (clicking on a certain link etc.), you could automatically move them onto another stage of a pipeline and automatically invite them to a scheduled webinar.

This is indeed a standout feature and no other email marketing service provides anything similar. Generally, you have to depend on dedicated CRM products.

However there a few very important features missing on the CRM front. The most important is email activity tracking. You cannot BCC an email to a dropbox email whenever one is sent to a lead or clients, thereby not allowing any communication records in your history.

And oddly, when you click on a contact within a deal pipeline, you can’t see their contact activity, the actions they’ve taken (open, clicks, etc.) with regard to previous newsletters that you’ve sent them are not displayed.

This is however available out of the CRM section and into contact details. Also, this does not display its deal history.

Task management is not available: unlike dedicated CRM tools, thereby no way to delegate tasks to other members.

Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a deal and then search your lists for the contact you just added. Very very time consuming indeed.

So Basically the CRM feature set needs additional development because let’s face it, a fully developed CRM along with your email marketing tool makes Getresponse a powerfully attractive option for entrepreneurs and organizations.

(In the Interim I would recommend a dedicated CRM tool such as Hubspot, Capsule or Nimble.)

Getresponse Autofunnel feature set

Getresponse’s newest feature is called ‘Autofunnel’ and represents quite a departure for the product. This is because let’s face it, it converts Getresponse from being an email marketing platform into something that you can be used to run an e-commerce business.

Available on Getresponse’s ‘Plus’ plans or higher, the idea behind Autofunnel is that you can do the following things without ever leaving the Getresponse environment:

  • Create a product catalog
  • Create and run Facebook campaigns
  • Create landing pages
  • Add subscribers to an autoresponder cycle
  • Drive users to sales pages which have been created in Getresponse
  • Take payment for products
  • Send abandoned cart emails if necessary

Getresponse aims to provide you with an easy means to create sales funnels without the need for any other apps at all being necessary. A wide range of templates is provided to help you with this.

If you like, however, you can involve third-party platforms Shopify, Bigcommerce, and Etsy can all be integrated with this feature.

As things stand, Autofunnel is probably best suited towards ‘solopreneurs’ who want an all-in-one option for creating all the assets they need to create a sales funnel, right up to converting subscribers into customers.

Merchants with large product catalogs extensive e-commerce requirements will still probably be better off using a dedicated e-commerce platform like Bigcommerce or Shopify for the actual selling part of the mix, however.

Data management and deliverability

Opt-in processes

There are two standard methods you can employ to add subscribers to a mailing list, single or double opt-in.

In Single opt-in, anyone signing up to your mailing list is added to the consumer database and thereby into the mailing list itself.

With a double opt-in process, the person signing up to your list is sent a confirmation email with a link that s/he must click before being subscribed.

The main benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list.

A double opt-in process is better for verifying that the people subscribing to your list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses).

Now, the good news here is that Getresponse allows you to make use of either opt-in approach, this is not the case with all other products (the recently launched Squarespace Email Campaigns being a case in point).

Data capture and forms

There are two ways to use forms in Getresponse, you can either add an HTML form that you style yourself, or you can design your form in Getresponse (picking from a decent range of templates and tweaking them to match your site design).

If you go for the latter route, you can add the form to your site using a snippet of Javascript code to display your form; this form can be presented in a range of different formats (for example inline, pop-up or slide-up).

You’re probably thinking that all this sounds quite good, but to be honest, I think there’s a LOT of room for improvement with regard to Getresponse form templates.

For a start, the Javascript forms are not mobile-friendly (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).

Additionally, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your site. Given Google’s approach to pop-ups on smartphones (where sites can take a hit in search results if they display ‘intrusive interstitials’ on mobile devices), this is a bit of a concern.

Using embedded forms also opens you up a bit to fake form completions, which is not ideal, since only the javascript ones provided by Getresponse include the spam bot-blocking CAPTCHA feature.

According to Getresponse’s customer support, the company is working on improving the forms so that they are mobile-responsive, but I don’t have a precise timeline to share with you on this yet.

It’s a definite ‘could-do-better’ here — given some of the impressive and innovative marketing features on offer from Getresponse (such as webinars, CRM and Autofunnel), it’s remarkable that the company can’t quite get their forms right.

Getresponse email list building tools & Resources

Web Forms

A web form is a lead generation tool embedded on a website using an HTML code. Getresponse allows you to completely customize a web form from scratch or by using a list builder inbuilt in Getresponse.

When designing your web form think about the quality to quantity ratio. If you want to reach a specific target audience (e.g., to generate B2B leads), you might need to create a longer web form asking for more details: company name, company size, position, etc.

a complex subscription form example – list building tools and ideas.

You can use a smaller, more compact form for a much broader audience, like for example, use only name and email address.

It must be understood that smaller form generally attracts a larger audience, however a longer form may yield a more interested audience.

Landing Pages

A Landing page or a Squeeze page is a single web page designed to capture leads by using a single CTA. A landing page can be one of the most effective mode of lead generation.

masala_body landing page example featuring a subscription form – list building ideas and tools.

Getresponse has a very effective Landing page creator. It helps you design mobile-optimized free landing page templates using intuitive drag and drop editor and multiple other features.

Webinars

A webinar is an online seminar or an online meeting and is an excellent method for generating high-quality contacts. The motive here is to provide valuable information in exchange for contact information.

A carefully planned webinar content will certainly attract your target audience. You can promote your webinar via other online marketing channels to maximize outreach.

webinar landing page.

Lead Magnets

A lead magnet is a valuable download for your target audience in exchange for contact information. It simply adds an incentive for subscription and maximizes the number of targeted leads captured via a web form.

Lead magnet examples

  • Ebook
  • Guide
  • Report
  • Checklist
  • Resource kit
  • Framework
  • Educational materials

school of calisthenics lead magnet example for building an email list.

The idea is to grow your email list and create content that the audience finds valuable enough to trade for.

Data segmentation & categorization options

One of the things I like most about Getresponse is the way you can send to (or exclude) multiple segments of data at once. This is not the case with some of Getresponse’s key competitors, including Mailchimp and Aweber.

For example, say you have a mailing list in Getresponse that you’ve divided up into four segments:

– Segment 1
– Segment 2
– Segment 3
– Segment 4

With Getresponse, it’s really easy to message segments 1, 2, and 3 all at once (you just tick three relevant checkboxes). You could also message segments 2 and 3 and exclude segment 4.

Not only can you message or exclude multiple segments at once, but you can also do the same with individual lists, for example, if you had three separate mailing lists on Getresponse, but you could also mail individuals across all three of them.

This sort of flexibility distinctly marks Getresponse out from its competitors, of the similar products I’ve reviewed to date, only Campaign Monitor offers a similar level of flexibility, albeit at a greater price point.

This flexibility is possibly one of the biggest arguments in favor of using Getresponse over key competitor Mailchimp, which doesn’t unlock advanced segmentation features unless you are on the expensive ‘Mailchimp Premium’ plan.

Getresponse deliverability

The email deliverability rate, i.e. the percentage of newsletters successfully reaching your target audience, is obviously an important thing to look at when choosing an email marketing tool.

Not all email marketing providers are that transparent about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their website:

At GetResponse we are frequently asked about the quality of our deliverability rate. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our customers collectively, however, we are proud to say our overall deliverability rate currently stands at 99%.

Obviously you are going to have to take the company’s word for this, but assuming it’s true, it’s an excellent deliverability rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their audience.

Furthermore, Getresponse actually gives you the deliverability rate of each message on your email analytics, this is something I haven’t encountered on competing products. A thumbs up for this.

Finally, Custom DKIM, an authentication technique designed to enhance security for the senders and receivers of email, is also available on all Getresponse plans. This can further improve deliverability.

GDPR

In the light of the new GDPR (General Data Protection Regulation) rules, email marketing got a bit more complicated, because there are stricter rules about what constitutes consent to receive newsletters.

Getresponse is to be commended for providing users with clear information about what their GDPR responsibilities are, along with special GDPR fields that make it easier to log consent and comply with the established regulations.

However, an area where Getresponse could do better on the GDPR front involves logins. Unlike rival Mailchimp, the login process does not involve two-factor authentication, where a user is granted access only after successfully presenting two or more pieces of information, i.e., a password and a code sent via SMS.

Given that data security is a key aspect of GDPR, it would be good to see this functionality introduced at the earliest.

User-friendliness / UI

The newly redesigned UI is easy on the eye and uncluttered.

It’s easy to do all the basics in Getresponse: import contacts, create campaigns, set up autoresponders and check statistics.

In terms of how the Getresponse interface stacks up against its competitors, I would argue that Campaign Monitor is a bit more user-friendly and that the Mailchimp interface features a cleaner design. Aweber’s interface probably comes closest in terms of look and feel.

One area I feel that could be significantly better from a user-friendliness point of view is the existing Getresponse newsletter editor. (As mentioned above, there’s currently two available, the original one, and a BETA version of the new one).

Whilst the ‘old’ editor’s drag-and-drop approach does, in theory, provide a very flexible way to create blocks of content and move them around a newsletter, it is a bit clunky to use and can lead to accidental deletion of content, or placement of it in the wrong part of the e-newsletter.

If you can get your head around it, and practice using it a bit, it does make for a useful tool, it’s just that the implementation of it could be so much better.

The new version of the email creator is MUCH better, it’s got a cleaner interface, and it is extremely easy to use. The sooner it becomes the default email creator, the better.

GetResponse Support system

Up until very recently, the Getresponse customer support was amongst the most comprehensive available for email marketing tools: the company offered phone support alongside live chat support, email support, and various online tutorials/resources.

Sadly, no more phone support. Instead, you’ll have to depend on live chat (24/7) or email support.

To be fair, most e-marketing platform providers only offer two channels, if phone support is a deal-breaker for you then you might want to consider Aweber, which still provides it.

And the email support provided by Getresponse is available in 7 languages, which is commendable. These are English, Polish, German, French, Spanish, Russian and Portuguese.

In terms of the quality of Getresponse support, I’ve not had to use it very often which is, of course, a good thing, but when I have, I’ve found it to be a good support system.

Some of the live chat support I’ve received has been excellent, and I haven’t had to wait very long at all to chat with an agent.

Review conclusions / Getresponse pros and cons

Getresponse represents one of the more cost-effective ways to host and communicate with your email database and it’s priced pretty competitively in its marketplace.

It’s also one of the more interesting and versatile products of its kind, in that it provides email marketing, automation, landing pages, e-commerce, sales funnels, some CRM functionality, and webinars all under one roof.

Some improvements to Getresponse definitely need to be made, however, particularly where the email designer and landing page builder are concerned — their drag and drop interfaces are more fiddly and less responsive than they should be. A lot of improvements could be made to the data capture forms too, particularly for users wishing to display them on mobile devices.

Below you’ll find my summary of the pros and cons,

Pros of using Getresponse

  • It gives you excellent marketing automation options.
  • With the ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
  • The discounts you receive when paying upfront for one or two years of service are very generous, no other competitor can match that.
  • The new ‘Autofunnel’ feature is potentially useful for merchants who want to manage all aspects of their sales funnels and e-commerce activity under one roof.
  • Its webinar functionality is a USP, something that is not offered by any similar products.
  • Similarly, the CRM functionality is also unique amongst competing products
  • The reporting and comprehensive A/B split testing features are strong.
  • Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for all the newsletters you send.
  • It offers a good approach to data segmentation, it’s far more flexible on this front than any competing products, especially Mailchimp.
  • It sends responsive emails and allows you to preview smartphone versions of your newsletters during composition.
  • All Getresponse plans come with a useful landing page creator that facilitates A/B testing, something that could potentially save you a lot of money.
  • Custom DKIM is provided on all plans.
  • It provides good tools for complying with GDPR.
  • 24/7 support is included in all plans.
  • You can try out all the Getresponse features free for 30 days without the need to enter credit card details.

Cons of using Getresponse

  • The current email creator is clunky and slightly buggy (I’d use the new version, available in BETA, wherever possible).
  • The drag-and-drop interface for designing emails and landing pages is fiddly and needs improvement.
  • Although a fix is forthcoming soon, some newsletters created in Getresponse are not currently displaying as they should in the Gmail mobile app.
  • The new version of the email creator does not yet allow you to design emails that can be used in autoresponders or automated workflows.
  • The data capture forms provided are not responsive.
  • CRM functionality needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
  • There’s no 2-factor authentication at login.
  • No phone support is provided.

A free trial of Getresponse is available here.

Other Alternatives to Getresponse

There are a lot of alternatives to Getresponse available, key competitors include Aweber, Mailchimp and Campaign Monitor.

Aweber is probably the most basic tool of the three mentioned above, but it is a solid and reliable offering. Its key advantage over Getresponse is that it comes with phone support.

With the exception of webinars, Mailchimp offers a broadly similar feature set to Getresponse, the main advantage it offers over Getresponse is that it tends to integrate more easily with other services, and its newsletter templates behave better than Getresponse ones in the Gmail mobile app.

Campaign Monitor is a very expensive option, but it does come with some lovely templates and a super user-friendly interface. It’s not as fully featured as Getresponse however.

Also, Check out our comparison between Aweber & Getresponse here


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