Ease of Use9.0/10
Analytics & Reporting9.0/10
- A/B Testing
- WorkFlow Automation
- Subject Line Tester
- Drag & Drop Email Editor
- Automatic Resend
- Contact Builder form needs more customization
- No RSS Feed to Email Automation
Automizy Review 2020.
Well not exactly. Before Artificial Intelligence can deal with pesky humans, it must first learn to sort through our mail.
Can it do so?
Automizy thinks A.I is up to the task.
Automizy promises a 34% increase in your email open rates thanks to its A.I. It involves a complex machine learning algorithm that automatically does A/B testing and workflow optimization for you thus eradicating any chance of error. Automizy states that manually optimizing drip campaigns can be very tedious, time-consuming and ultimately unrewarding due to the complexity involved in the process. Managing a successful drip campaign involves launching multiple campaigns at the same time, correctly interpreting the resultant data and then taking decisions, which in any drip campaign can be next to impossible if the workflow is predefined. A definite by-product of running an ineffectual drip campaign will be loss of leads and therefore a significant loss in potential revenue.
Automizy needs you to do a few things before it lets the A.I handle the rest.
- Start a drip Campaign
- Create 3 versions of your email
- Choose the schedule for sending your emails
- Set a goal (open rates, Form submissions, the start of the trial, Payments, etc)
Following these tasks the A.I takes over and will initiate drip campaign testing as your leads increase. It will optimize every aspect of the campaign to maximize conversion. It will manage the sending time-frequency, split testing the workflow and emails.
Other than the A.I controlled split testing and workflow automation, Automizy helps in lead generation through elegant signup forms.
It has a simple and very easy drag and drop approach towards form building, a design element it shares throughout.
Automizy Email Automation Guide
Behaviour Triggered Emails
You can have Automizy Trigger emails when your contact does any of the following,
- Gets a tag
- Gets added to a list
- Submits a form on your website, or
- Clicks a link in an email
- Visits a specific website page
Triggers allow you to apply actions to your subscribers by initiating email automation. Triggers are excellent tools for follow-up to previous engagements from your target group and help achieve pre-defined drip campaign goals.
Email Responder setup
The best way to immediately acknowledge clients or customers who contact you is by incorporating autoresponders to the forms on your website. Just let then understand that you have received their request and you will be getting back to them shortly.
You can use B2B email autoresponders for:
- Subscription confirmation
- Welcome emails
- Lead magnet emails
Email Drip campaigns
An email drip campaign is a series of automated emails sent as per a predetermined schedule to a specific group of email subscribers.
The automated and triggered email campaign enables you to personalize messages to your subscribers on a scale.
Each time a drip email is sent out, it comes from a queued list of pre-written emails.
You can use automated email drip campaigns for:
- Appointment setting
- Email course
- Building a sales pitch
- Nurturing Leads
- Increasing free to paid conversion
It always depends on how you put it in use. Strategy.
Conditional Email automation allows you to send out a large number of emails to large groups at the same time. You can set the trigger to be a single action or a set of actions depending on the target in mind.
Let’s first take a look at email automation.
Here’s a breakdown of email automation with conditions created in Automizy.
Here’s a use-case of email automation with conditions for a B2B company.
Suppose you are managing an automated email campaign for setting up a webinar for a B2B company.
You’ll want to send a webinar invitation email, a follow-up email, an email with the live cast link, and another email for those who did not attend.
Although this seems like a complicated workflow, It all can be managed on autopilot using automated email workflows. Your webinar email automation would look like the following example:
You can set up conditions in your email automation if:
- Contact opened an email
- Contact has clicked a link
- Contact has a tag
- Contact is on a specific email list
That way you will be able to send behavior-based emails.
- Automating Resending to Email Non-Openers
This is another amazing feature in Automizy, where you can automate resending emails to Non-openers, but with another subject line.
Automizy allows you to resend critical emails to non-openers using a new auto generated and AI verified email subject line.
Check the “Resend to non-openers” box.
Select the number of resends, whether you want to resend email once or twice.
For B2B email marketing, every new sale generated from an email campaign counts. Do not leave behind any opportunity to increase your email open rates and sales.
Below we see a feature list which is at par with most email marketing services,
- Drag & Drop Email Editor
- Visual Automation Builder
- Simple Email Editor
- Website Behaviour Tracking
- Custom Coded HTML Email Import
- Interest Tagging
- Email Templates
- Mobile-friendly Emails
- Contact Management
- Key Email Conversion Metric Reports
- Zapier Integration
- Click Map
- Native Integrations
- Overall Campaign Analytics
- Public API
- Automation Analytics
- Form Analytics
- Mobile-friendly Signup Forms
- Unlimited Users
- Connect your existing HTML Forms
- Unlimited Sub-accounts
- CSV Import
- Customizable Unsubscribe Page
- Email Preference Page
- Subscriber Management
- DKIM Authentication
- Contact Profiles
- Premium Customer Support
Automizy has a novel subject line tester which allows you to increase email conversion and open rates. The A.I uses data from thousands of email campaigns to test the effectiveness of your email subject line and how it will impact the email open rate.
Along with the Subject line tester, Automizy also features a subject line generator that writes high performing subject lines based on your emails and thus helps increase open rates.
Automizy starts at $9 per month for up to 200 subscribers and gradually increases to up to $119 per month for 10K subscribers. Should you have a higher requirement, you can get a customized quote from Automizy.
This includes unlimited emails for regular plans.
Custom plans have an email sending limit which is 10 times greater than the contact limit.
Automizy also has a 60-day money-back guarantee should you be dissatisfied.
Automizy has a well-defined FAQ section and quite a lot of video tutorials which can help you understand how the process works. Add to that the overall simplicity in design, there shouldn’t be too many issues.
However, a toll-free number would be appreciated, lacking which 24/7 email or chat support is the industry standard. But chat support is lacking as well as they are only available during business hours. I tried reaching out to them on a Saturday, but I couldn’t reach support.
Now assuming that the algorithms implemented by Automizy continue to evolve, we should be seeing some really impressive automation options from this company very soon. As we speak the split testing and the workflow automation currently implemented works well and adds to the simplicity of the interface and overall ease of use, Automizy is an excellent option for a small business owner to a medium-sized corporation looking to simplify their email marketing requirements.
Customer support does need improvement as at least 24/7 chat support is expected.
In case you are looking for a comparable system, please check out a review of Getresponse here.
You can check the review for Aweber here
Also, do check out the review of Kartra if you are looking for a complete marketing solution here